Are people talking about your product because it's cool -- in other words, posting organic comment? Or is this firestorm of positive opinion the result of Pay for Say? Or both?
Back to that loopy line between what we used to call editorial and advertising. Ethically, it seems necessary to promote guidelines for transparency. I don't care if you're trying to persuade me as long as I kknow exactly how I'm being influenced to think and behave.
And how do you measure the validity of online conversation in the world of social networking? A robust discussion now is underway. More
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