It's easy to see why companies are establishing guidelines on social networking for their employees. Our personal and business lives become intertwined online. That can be a positive because it allows other people to know you better and builds trust in you and your business.
It's also unfamiliar ground, which leads to rules that can be too restrictive, like the new social media policy for the Associated Press. How can you control what others say on your Facebook page?
On a lighter note, my new favorite example of striving for business transparency is the new in-flight safety video for Air New Zealand. Even I would pay attention to pre-flight safety instructions if presented by a flight crew attired only in body paint and "strategically placed seatbelts." More
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